The rise of AI-generated content—from convincingly altered images to lifelike voice replicas—has shifted the dynamics of brand trust. Deepfakes, in particular, have added a new layer of challenge for brands, creating the need to actively protect their credibility. As these altered images, videos, and audios circulate widely, they shape audience perceptions and can create trust issues for brands of all sizes. In 2024 alone, it’s estimated that over 500,000 deepfake pieces circulated online, impacting everyone from public figures to corporate lea
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