The halo effect also applies to online ads: as Integral Ad Science (IAS) was able to show in a recent study, users rate display ads in high-quality environments significantly better than on less professional websites. The interaction and reminder rates are also up to 30% higher than regular....more on t3n.de
More and more companies rely on Martech to better reflect the success of their own marketing. But many CMOs and marketers have the feeling that they are not using the new marketing technologies properly. But this is not decisive: If your company pulls the necessary KPIs simply and clearly from your own Martech solution, the purpose is fulfilled....more on marketingweek.com
German SMEs do comparatively little online marketing. This is the result of a recent study commissioned by Groupon. According to this study, direct marketing is the most important marketing channel for every 4th medium-sized company. Typical online tools such as e-mailings and SEO are only used by a minority. In a European comparison, German SMEs are lagging behind.
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Expanding one's own market share is a major marketing challenge, especially for young companies. But older companies are no less struggling to hold their own against the competition. A new study by Kantar shows how essential the early and consistent development of a brand is for sales. Only those who manage to generate momentum can rejoice in a rapidly growing business.
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The number of companies using marketing automation is growing: 43% of small and 83% of large companies already rely on the automation of their marketing activities. This is according to a recent study by Cloudbridge. The most common goal is to generate leads, followed by more efficiency in marketing. But not everyone is satisfied with the implementation. Two-thirds of the companies that had difficulties implementing a marketing automation solution complain about inadequate data quality.
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