Using CDP Beyond Marketing to Create a Seamless Customer Journey

Today’s customer journey is fragmented across multiple touch-points including apps, websites, in-store visits, emails, text messages, in-product notifications, social posts and support, making customer-centricity harder than ever to achieve. Consumers expect brands to know them, yet siloed customer views across marketing, sales and customer service teams have made the customer experience disjointed and inefficient.

In this webinar we will cover the non-marketing use cases for a CDP that span across customer service, sales and even areas like business intelligence and supply chain management.