Using Location Data to Understand the Offline Impacts of Online Efforts
Using location-based marketing to drive foot traffic to stores is one of the smartest strategies advertisers can employ today, but it’s coupled with a conundrum: How will they determine if their money was well spent?
Traditional metrics like click-through and conversion rates may be useful for measuring the online effectiveness of digital media campaigns, but they fall short when the goal is understanding offline impacts. Data scientists are beginning to connect the dots between data systems to map out a customer’s movements throughout the day, which will help with attribution, but the approach is incredibly tricky.
Today, location intelligence presents an optimal solution for bridging the digital and physical world. The data that is so critical to campaign segmentation has also emerged as a powerful means for understanding consumer behavior and attributing campaign spending more efficiently.
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VSI Labs & HERE
VSI Labs is a leading technology researcher for companies that develop systems or components used in ADAS and automated driving applications. In June of 2018, HERE Technologies became a sponsor of VSI’s research vehicle. HERE sought to have their high definition (HD) maps integrated into VSI’s Ford Fusion research vehicle to test various driving applications. They were also looking to grow the reach of their brand through vehicle press opportunities.
Most L2 solutions available today perform lanekeeping using cameras to detect roads’ lane li ...
Sustainability in plain sight - How to gain visibility of your supply chain for a more sustainable (and profitable) business
To be more sustainable and stay competitive, businesses need to improve the way they transport products. But they can't hope to do this if they can't see what's happening in the supply chain.
Sustainability in business is no longer only about playing nice: it’s about survival. But this doesn’t just mean using responsibly sourced materials – it means transporting them in better ways. It’s time to transform your supply chain, and it all starts with visibility.
This guide is for any business looking to optimize its distribution network – so ...
Build modern applications on AWS
In this eBook, we’ll guide you through the three pathways that will help lay the foundation for modern application development in your own organization. We’ll also explore how modern application development with AWS can help your organization innovate, reduce costs, accelerate time to market, and improve reliability. ...
Determining the Total Cost of Ownership: Comparing Serverless and Server-based Technologies
The popularity of a serverless strategy is growing because it provides the opportunity for faster time to market by dynamically and automatically allocating compute and memory based on user requests. It also provides cost savings through hands-off infrastructure management, which enables organizations to redirect IT budget and development resources from operations to innovation.In 2019, we introduced a framework for comparing the total cost of ownership (TCO) for both serverless and server-based applications, factoring in infrastructure, develo ...
Modernize today with containers on AWS
Companies worldwide are undergoing digital transformations. By modernizing their applications, they can deliver better service to customers and keep pace in a competitive landscape. One way AWS helps companies modernize is by implementing containers and initiating cultural shifts to streamline development. In this eBook, we discuss best practices in containerization and how you can get started today with containers on AWS. ...
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Security Operations Maturity Model
This white paper explores how to assess and evolve the principle programmes of the security...