Using Location Data to Understand the Offline Impacts of Online Efforts

Thumb original here marketing dive playbook digital

Using location-based marketing to drive foot traffic to stores is one of the smartest strategies advertisers can employ today, but it’s coupled with a conundrum: How will they determine if their money was well spent?

Traditional metrics like click-through and conversion rates may be useful for measuring the online effectiveness of digital media campaigns, but they fall short when the goal is understanding offline impacts. Data scientists are beginning to connect the dots between data systems to map out a customer’s movements throughout the day, which will help with attribution, but the approach is incredibly tricky.

Today, location intelligence presents an optimal solution for bridging the digital and physical world. The data that is so critical to campaign segmentation has also emerged as a powerful means for understanding consumer behavior and attributing campaign spending more efficiently.

View Whitepaper
Here logo
Provider: Here Global BV   |   Size: 2.61 MB   |   Language: English
Keep Reading:
Thumb original here vsi case study  1

VSI Labs & HERE

VSI Labs is a leading technology researcher for companies that develop systems or components used in ADAS and automated driving applications. In June of 2018, HERE Technologies became a sponsor of VSI’s research vehicle. HERE sought to have their high definition (HD) maps integrated into VSI’s Ford Fusion research vehicle to test various driving applications. They were also looking to grow the reach of their brand through vehicle press opportunities.

Most L2 solutions available today perform lanekeeping using cameras to detect roads’ lane li ...

Access this Whitepaper
Thumb original here ebook complete asset traceability

Sustainability in plain sight - How to gain visibility of your supply chain for a more sustainable (and profitable) business

To be more sustainable and stay competitive, businesses need to improve the way they transport products. But they can't hope to do this if they can't see what's happening in the supply chain.

Sustainability in business is no longer only about playing nice: it’s about survival. But this doesn’t just mean using responsibly sourced materials – it means transporting them in better ways. It’s time to transform your supply chain, and it all starts with visibility.

This guide is for any business looking to optimize its distribution network – so ...

Access this Whitepaper
Thumb original sb selecting your next generation firewall solution

Selecting Your Next-Generation Firewall Solution

As security architects consider how to provide comprehensive threat protection for their enterprises, including firewalling, intrusion prevention, antivirus, secure sockets layer (SSL) inspection, and application control, they face a confusing array of feature sets and vendor claims. It becomes even more difficult to make apples-to-apples comparisons when vendors don’t publish complete specifications or standards-based performance metrics. Amid the pressing need to thwart increasing SSL-based attacks without hampering the pace of business, secu ...

Access this Whitepaper
Thumb original pov a multicloud it infrastructure demands 3 key requirements from networking and security

A Multi-cloud IT Infrastructure Demands 3 Key Requirements from Networking and Security

More than 90 percent of enterprises are adopting a multi-cloud strategy, and as they expand across multiple Infrastructure-as-a-Service (IaaS) cloud providers, their networking and security architectures must evolve. Specifically, enterprises are seeking a simplified and consistent way to connect their applications and workloads, improve the application experience for their users, streamline operations and costs with automation, increase their visibility into traffic patterns, and effectively apply consistent controls to reduce cybersecurity ri ...

Access this Whitepaper
Thumb original infographic forticloud for small and midsized business

FortiCloud Delivers Security-as-a-Service

ARE YOUR BUSINESS OPERATIONSSAFE IN THE CLOUD? ...

Access this Infographic