How to Increase your Click Rates in Email Marketing
Click rates give you a clear indication of how effective your email marketing campaigns are. An increase in the click rate means that your campaigns are effective and that your content is relevant to your subscribers. However, this doesn’t always happen. At times, you will notice a decrease in the click rate, that does not necessarily mean irrelevant content, but rather that your campaigns simply need little improvements. It is therefore important to keep track of your campaign analysis, to know which strategies best work for your campaigns, and what you can do to make your campaigns more effective.
What is Click Rate in Email Marketing?
Click rate is the percentage rate at which an email marketing campaign earned clicks from subscribers. Not every email marketing campaign is always effective to subscribers. While some subscribers may heed your call to action and click on the provided links, some may simply open your email and not click on any link. To understand how to maximize on the number of click rates your campaigns get, you first need to know how click rates are calculated.
How to Calculate Click Rates
Most email marketing platforms give an analysis of the performance of your marketing campaigns. You will get to know the number of clicks your campaign earned and the number of subscribers that only opened your emails. From the statistics, you can calculate you click rates by dividing the number of clicks garnered by the number of successfully sent emails. Email marketing is not so simple therefore a figure such as 3 per cent is quite an excellent rate. However, anything low will need your attention.
Ways of Improving your Click Rates
Your content might register a low click rate because most subscribers find your content irrelevant. Sort out your subscribers according to their interest and send them content that will interest them to click your links to learn more.
Interesting Email Subjects
Capture your subscribers’ attention with an interesting subject that will make them want to click on your emails and any other links to learn more on the subject.
Be Clear with your Call to Action
Make your links more effective by stating clearly what you want your subscribers to do on your marketing emails. Provide links to external sources and clearly ask subscribers to click on them for further information.
Embed Links
Embed as many links as possible. Subscribers might just click on one of them.
Test your Content before Releasing it
Use A/B testing to test the content for your campaigns to identify how effective the content will be on subscribers. Most email marketing platforms will assist you with the test.