State of Engagement Report Analysis

In today's world, many marketing agencies need to rethink their ways of reaching more customers. The era of the engagement economy, for entrepreneurs and corporations to succeed and survive is here with us. Organizations must change their marketing tactics and embrace bold steps to keep customers. Currently, marketers have fine-tuned their methods of advertising with the advent of IT tools to better reach the audience at large. There needs to be a buzz in most corporations.

The Survey

To validate that marketing leaders need to implement and carry out new ideas and approaches, Salesforce Research performed a survey with 4,000 marketing leaders globally to expose the changes in the industry— key areas of focus on primary marketing avenues, include mobile, email services, social networks, and online advertising. It also expounds on high-performing marketers tactics to stay ahead. Customer satisfaction proved as the best strategy to gauge success for marketers today

The following results from this marketing survey demonstrate how important marketers rate client engagement:

73% of marketers leading in the industry concur that a customer journey certainly influences customer engagement.
Customer experience initiatives help to influence on what they want or hope to achieve when they see an advertisement.
72% of thriving marketing teams plan on raising their budget on IT and marketing tools shortly.
80% of marketers prefer using email as the backbone of their growing business.
Over 111% growth with marketers' using SMS (from 2015 to 2016).
75% of marketing experts' leaders report that social media is generating ROI.
83% of marketers use customer data to target digital advertisements.

In the engagement economy, consumers anticipate more, and marketers must provide real value at every engagement point.

The Road Ahead for Marketers

The survey indicates that marketers must engage in meaningful campaigns, deliver more genuine and custom-made engagement to their clients across brands and at the required scale today. Marketing has evolved. Today many customers have more power on how they receive information than in the past. The client's experience has a varied choice when you combine brand and customer relations, matters than it did decades ago.