CDP vs DMP: What’s the Difference?

A CDP makes integration of 1st party data easier for DMPs to improve ad targeting, and a DMP enriches CDP data for smarter customer communication. DMPs primarily focus on 3rd party data, whereas Customer Data Platforms (also called a Consumer Data Platform) make use of all data, including 1st party data. CDPs are focused on all aspects of marketing, whereas DMPs are designed specifically for advertisers and agencies to improve ad targeting.

Get this detailed guide, to learn how they work and which is best for your use cases, including retargeting, customer acquisition or prospecting, product recommendations, personalization and more.