Powering Privacy Compliance with a Customer Data Platform

For marketers, privacy has been the pebble and customer experience is the mountain. New privacy rules have triggered changes that are cascading across the landscape of advertising and customer relationships. But while the dust has not yet settled, the central position of customer data in the emerging world is already clear.

Let’s start with the pebble. It’s a tiny dot—a single pixel on a web page that captures visitor behaviors and transmits them to companies who may share the information with expanding circles of partners. That pixel can also plant a browser cookie that adds continuity to the behavior tracking and ultimately connects the visitor with a real-world identity such as name and address