Customer Data Maturity Study

With so much pressure to leverage data across the entire customer lifecycle, we wanted to know how companies are moving along the customer data maturity curve. Are businesses implementing a true customer data strategy? How is that strategy used across the organization—beyond marketing—with sales, customer support, and supply chain management?

Our Customer Data Maturity survey focused on the strategies, capabilities, and trends related to Customer Data Management. We surveyed 491 professionals knowledgeable about their companies’ customer data management strategies in the United States, UK, France and Germany in the CPG, Auto, Retail, Publishing, Life Sciences and Media industries. We’ve highlighted the key findings, but we encourage you to dig into the full results as well.