Shiseido Applies Treasure Data To Make Up Beautiful Marketing

Shiseido, a global top 10 beauty brand, is preparing to celebrate its 150th anniversary. So how will they keep themselves fresh, young and relevant for the next 100 years? By creating a one-to-one marketing program fueled by customer data.

With brand values in the billions, and target customers of both genders and all ages, Shiseido sought to build a powerful, one-to-one customer loyalty program in a highly competitive market.