Delivering seamless wireless coverage throughout every store to support digital engagements

Asda is a UK supermarket retailer, based in Leeds. The business serves more than 18 million customers a week; it is the UK’s third largest supermarket business, with a market share of around 15%.

It competes in an extremely dynamic market, with the sector in a constant state of innovation. In recent years supermarkets have adapted to convenience formats, online, own label, low-cost entrants and a diversified product offering, from clothing to homewares.

Despite this, cost, choice and convenience remain the key drivers. In an increasingly digital world, Asda’s goal is to make sure its physical stores are as efficient and effective as possible.