Five ways to power up productivity by supporting employee choice

Many employees have grown up using advanced digital technology in their everyday lives and want to use that same, familiar technology in the workplace. By embracing the convergence of consumer and enterprise technology to offer the choice of using Mac at work, organisations can help employees to feel more comfortable and productive at work.

Apple’s commitment to design, user experience, sustainability and innovation resonates with the values that many individuals hold dear. Those attributes are complemented by the rapid advance of generative artificial intelligence (AI) that can help employees to transform their productivity.

Organisations face an ongoing need to refresh their workplace devices, whether Mac or PC, to support the latest software and help achieve the highest levels of productivity, security and sustainability. The latest Macs offer an attractive way for organisations to take full advantage of the refresh opportunity.