Imagine what would happen if your customers simply stopped getting your company’s emails. Suddenly, your fastest and most effective marketing channel is gone. Customers can’t log in to verify their identity or reset their passwords. Customer support comes to a halt.

That’s precisely the scenario organisations may soon face after two of the biggest email providers, Gmail and Yahoo, announced new Domain-based Message Authentication, Reporting and Conformance (DMARC) email authentication requirements. Organisations that don’t comply could have trouble reaching customers through email as messages are routed directly to spam folders or rejected altogether.