Practical Al for Small Businesses

In a recent CEO survey by Inc. and Salesforce, 91% of CEOs are optimistic about how artificial intelligence (AI) will help their business. So it makes sense that almost half of small businesses will try different AI tools over the next year. One area where AI is making a big impact is in customer relationship management (CRM). In this guide, we’ll talk about AI features found in the more sophisticated CRMs and show you how they can help your team run operations smoothly, handle routine tasks quicker, and manage leads better. We’ll also share r ...more

How 5 Small Businesses Chose the Right CRM for Growth

You need a CRM that’s fast and easy — but scalable, too. That leaves you with a dilemma: Do you optimize for speed? Or scale?  This is a false dilemma. You can do both. You can hit the ground running while also building for the long term. “I shudder to think about my days in sales before CRM,” said Travis Whitaker, CEO of medical device shipping company MedLogiq. “It’s the first thing I log into in the morning. It’s how I put the customer in the center of my day.” Small and medium-sized businesses like his use customer relationship managemen ...more

2024 Sales Compensation Report

Sales compensation planning in a volatile economic environment is uniquely challenging. On the one hand, there’s the need for tight budget control. But it’s also true that wellcompensated and, therefore, motivated account executives (AEs) are one of a company’s best hopes for achieving balanced growth and profitability. After all, it’s AEs that sign deals and retain and grow existing accounts. Designing and executing compensation plans is, consequently, a careful balancing act that requires a finger on the pulse of industry trends and the eco ...more

L'IA, une opportunité pour les ETI, dès maintenant !

A partir de quelle taille une entreprise est-elle supposée embarquer dans l’ère de l’IA ? Posée ainsi, la question peut paraître surprenante. Pourtant, beaucoup de dirigeants d’ETI ne savent pas vraiment par où commencer, hésitent encore pour investir sans mesurer en amont le ROI et freinent devant une nécessaire réorganisation du travail. Les effets de levier en termes de croissance et de personnalisation client sont pourtant évidents. Au cours de ce webinar, nous allons expliquer pourquoi, afin de maximiser l’impact de l’IA, il faut s’appuye ...more