Archivio whitepaper
Innovation Begins with Transformation
Managing thru the pandemic and planning for future (Future of work theme) Innovation – Talking about need for an innovative culture and then examples of what we are doing in the AI/ML space Cloud Economics and how we make decis...
Eight Critical IT Practice Areas That Drive Multi- Cloud Use Maturity
While most organizations are already using two or more clouds, most teams within the larger organization are still focused on using primarily one cloud. However, as these teams become more strategic in their use of the cloud,...
Strategies for Building Digital Infrastructure Resiliency: Global Survey Results
Worldwide, organizations that once planned to gradually invest in digital transformation, remote work,and advanced analytics are being forced to make radicalchanges on the fly in the face of unpredictable, rapidly evolvingmarke...
Digital acceleration in the time of coronavirus
Business decision-makers around the world were collectively blindsided by the scale and speed that working environments changed as a result of the 2020 coronavirus pandemic. This study collects insights from 600 global executiv...
Bring People & Data Together to Make Great Marketing Happen
To drink in the full extent of the customer data that helps run Anheuser-Busch InBev—the global leader in beer—can be a heady experience. The company behind such prominent beer brands as Budweiser, Bud Light, Corona, Stella Art...
Shiseido Applies Treasure Data To Make Up Beautiful Marketing
Shiseido, a global top 10 beauty brand, is preparing to celebrate its 150th anniversary. So how will they keep themselves fresh, young and relevant for the next 100 years? By creating a one-to-one marketing program fueled by cu...
Muji Grows In-Store Revenue With Digital Savvy
Muji, a global retailer known for sustainable products and packaging, planned to grow beyond its 650+ store locations. When they discovered that website visitors most often browsed for products to later buy in a physical store,...
Post Covid Strategies: Keep Customers and Perfect Data Collections
Consistently delivering on the brand promise requires retailers to maintain perfection on multiple fronts. This Retail TouchPoints report will look at some of the most important advice retailers need to follow as they build cus...
Where CDP Fits In Your Tech Stack
Everyone knows the story of the elephant and the blind men, who each touched a different part of the elephant and reached different conclusions about what it was. What they lacked was a view of the whole. Customer Data Platform...
The Complete Guide to Customer Data Platforms
A CDP is an application that collects and stores customer data from across the organization and multiple channels into a single database for data unification and identity resolution, analyzation, and activation. Essentially, a...