Shiseido, a global top 10 beauty brand, is preparing to celebrate its 150th anniversary. So how will they keep themselves fresh, young and relevant for the next 100 years? By creating a one-to-one marketing program fueled by cu...
Muji, a global retailer known for sustainable products and packaging, planned to grow beyond its 650+ store locations. When they discovered that website visitors most often browsed for products to later buy in a physical store,...
Consistently delivering on the brand promise requires retailers to maintain perfection on multiple fronts. This Retail TouchPoints report will look at some of the most important advice retailers need to follow as they build cus...
Everyone knows the story of the elephant and the blind men, who each touched a different part of the elephant and reached different conclusions about what it was. What they lacked was a view of the whole. Customer Data Platform...
A CDP is an application that collects and stores customer data from across the organization and multiple channels into a single database for data unification and identity resolution, analyzation, and activation. Essentially, a...
It’s recognised that a lot has changed in the way we work, as well as the way people live their lives. People expect their brand experiences to be smooth, joined up and to flow effortlessly from web to app to store and across d...
In September 2021, Treasure Data commissioned research to better understand customer attitudes around what makes customer service a positive experience. Through this survey, we sought to identify how important customer service ...
Designers of electronic products are continually challenged to evolve those products, which requires incorporating the newest features while addressing trends toward higher density, greater speed, expanded connectivity, and imp...
By all accounts, Internet of Things (IoT) devices are forecasted to become ubiquitous. These devices, powered by semiconductors, will make every imaginable process smart. From simply turning on a light to more complex processes...
Designers face several engineering and non-engineering challenges when it comes to developing high-performance electronic solutions. Successful development requires technical finesse, significant development time, and financial...