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CDP vs DMP: What’s the Difference?
A CDP makes integration of 1st party data easier for DMPs to improve ad targeting, and a DMP enriches CDP data for smarter customer communication. DMPs primarily focus on 3rd party data, whereas Customer Data Platforms (also ca...
How CPG Giant Lion Corp. Uses CDP to Detect Shifting Consumer ‘Unspoken Needs’
Until recently, the theory has been that consumer goods are mass-market items, mass produced with mass advertising to gain recognition, and then sold in large quantities at touchpoints such as retail outlets and supermarkets. H...
Powering Privacy Compliance with a Customer Data Platform
For marketers, privacy has been the pebble and customer experience is the mountain. New privacy rules have triggered changes that are cascading across the landscape of advertising and customer relationships. But while the dust ...
6 Steps to Ensure CDP RFP Success
There are six key stages to ensuring your RFP runs as smoothly as possible. We want to ensure your process results in providing the utmost impact for your business, with a Customer Data Platform (CDP) that will cover all your i...
The Customer Data Platform: The New Table Stakes For CPG Companies
This past year has seen what is perhaps best described as the greatest tech disruption the world has ever known. Surprisingly, it was not a new technology, but a virus, that pushed all of us—from retailers to engineers to healt...
Better Decisions in the age of unpredictability
Our latest report looks at how senior marketers and C-suite members can unlock data insights to better understand their customers and power better decisions. It includes: • Three key things you can do to improve your decision-...
Customer Data Maturity Study
With so much pressure to leverage data across the entire customer lifecycle, we wanted to know how companies are moving along the customer data maturity curve. Are businesses implementing a true customer data strategy? How is t...
Fortinet Cloud Security Summit - Designing Trust for a World of Clouds
Cloud enables innovation and empowers transformation. Wether born in the cloud or moving to the cloud, cloud is more than just technology, its a business enabler. Cloud can provide businesses with the tools to be more agile and...
Lundbeck reference case
With production facilities in Denmark, France and Italy, research centres in Denmark and the US and a worldwide sales and distribution reach, Lundbeck has been reimbursing between 2,500 and 3,000 employee expense claims a month...
The hidden potential of VAT reclaim
Analysing how VAT reclaim needs to change to help businesses maximise revenue and improve their spend management. Levied by more than 160 countries, Value Added Tax (VAT) is one of the most common forms of taxation in the worl...