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How to unlock the European E-Commerce market

The growing trend towards globalization has arrived at the online shopper: 57% said they have recently conducted cross-border shopping online (Shopify, 2017). According to Accenture (2017) cross-border online shopping is suppos...

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What is Google Manufacturer Center and how does it benefit brand owners?

Since retailers are not manufacturers and often have less detailed product information within reach, their product information is often limited, poor-quality or inaccurate. This can lead to an array of negative side effects. ...

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The Business-Critical Impact of Experimentation

Today's fast-paced digital marketplace has made it difficult for organisations to measure their marketing ventures based on business growth alone. Experimentation within companies has emerged as a valuable way to test, iterate,...

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