Preparing for a Future Without Third-Party Cookies & IDFA: What advertisers are doing to navigate the uncertain digital advertising future with success

How customer data is accelerating success for CDP-using OEMs and auto dealers.

Advertisers are no strangers to the pressure of privacy regulation and the significant updates major partners are making in the name of privacy. At present, many are focused on managing the fallout from Apple's latest update to iOS 14 which requires all app developers and publishers to adhere to its AppTrackingTransparency framework, which now requires consumer opt-in to share its identifier for advertisers, or IDFA. Even more are actively working to anticipate significant disruptions to their ad targeting and measurement strategies as Chrome readies to phase out third-party cookie tracking in early 2022.