Welcome to the Complete Guide to Marketing Work Management (MWM)—a proven methodology for managing marketing and creative work. For the typical creative services team or in-house agency, chaos is the norm—constant work requests, interruptions, overflowing email inboxes, shifting client expectations, and long hours are often the rule rather than the exception. Work chaos is why nearly 60 percent of creative workers are either completely overwhelmed or barely meeting their deadlines1 and why only 14 percent of creative leaders say they are extremely satisfied with their current situation.
In this guide, you’ll learn more about the MWM methodology—why you need it, what it is, its guiding principles, and strategies you can implement throughout every phase of your team’s workflow to improve visibility and gain more time to focus on creative work. When you manage work the MWM way, you’ll be able to:
• Balance your workloads so they aren’t unbearable
• Justify your value to both clients and executives
• Prioritize work according to strategic value
• Gain better data and insights
• Optimize your resources
• Improve team communication and collaboration
• Accelerate the approval process
• Define and achieve successful outcomes
• Gain visibility into your entire workflow
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Following “Smart Government – the Big Balancing Act”, a study of UK government departments released in early 2018, this research ...
VSI Labs is a leading technology researcher for companies that develop systems or components used in ADAS and automated driving applications. In June of 2018, HERE Technologies became a sponsor of VSI’s research vehicle. HERE sought to have their high definition (HD) maps integrated into VSI’s Ford Fusion research vehicle to test various driving applications. They were also looking to grow the reach of their brand through vehicle press opportunities.
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VSI provides research to companies that design or develop active safety or automated driving functions for passenger vehicles. VSI’s applied technical research pertains to the design and development of active safety or automated driving functions.
VSI Labs is one of the few AV researchers who maintains its own vehicles for purposes of better understanding the technical challenges associated with automated vehicle functions.
Many of the components that VSI researches are designed for use in active safety or low-level automation functions f ...
Pressure Intensifies to Drive Digital Business in Europe. We are now in an era of multiplied...