The Complete Guide to Agile Marketing

Bildschirmfoto 2020 03 20 um 12.00.40

Charles Darwin and his theories surrounding evolution have been subjects of criticism and praise for over 150 years. But regardless of what anyone thinks of Darwin, the man got at least one thing indisputably right: nature will always favor the agile. In the past few years, the digital climate of marketing has given new meaning to Darwin’s notion of the “survival of the fittest.”
We live in an always-on, instant success, viral-or-bust era where mobile marketing, 15-second ads, and long form blog posts might be on fleek only long enough for most marketers to read that they’re actually a thing before the next thing comes along. Per Darwin’s theory, being agile has never been more imperative to a marketer’s survival. In an effort to be more agile and to ultimately survive, many marketers have adopted Agile Marketing, a work management methodology that emphasizes visibility, collaboration, adaptability, and continuous improvement.
The Agile methodology, despite its relative newness to marketing, has moved beyond the testing phase and has proven that it not only belongs in marketing, but can also transform the capabilities of marketing teams. A recent study of marketers who have adopted Agile Marketing showed that 93 percent said Agile helped them to improve speed to market (ideas, products, or campaigns).

View whitepaper
Date: 20 March 2020, 15:09 pm   |   Provider: Workfront   |   Size: 1.6 MB   |   Language: English
This may interest you too:
Thumb original 200771 v2 ps emea public sector report 20pp aw online

Smart Government 2019: Data-Driven Transformation in Europe

Although governments across Europe may differ in their ideologies, statutes and constitution – there are common threads that unite us all are facing pressures to “do more with less” under a public spotlight. In supporting millions of people, progressive governments in Europe share the need to prioritise and choreograph a growing array of services and to harness digital technologies in their transformation efforts.

Following “Smart Government – the Big Balancing Act”, a study of UK government departments released in early 2018, this research ...

To the download
Thumb original here vsi case study  1

VSI Labs & HERE

VSI Labs is a leading technology researcher for companies that develop systems or components used in ADAS and automated driving applications. In June of 2018, HERE Technologies became a sponsor of VSI’s research vehicle. HERE sought to have their high definition (HD) maps integrated into VSI’s Ford Fusion research vehicle to test various driving applications. They were also looking to grow the reach of their brand through vehicle press opportunities.

Most L2 solutions available today perform lanekeeping using cameras to detect roads’ lane li ...

To the download
Thumb original here marketing dive playbook digital

Using Location Data to Understand the Offline Impacts of Online Efforts

Using location-based marketing to drive foot traffic to stores is one of the smartest strategies advertisers can employ today, but it’s coupled with a conundrum: How will they determine if their money was well spent?

Traditional metrics like click-through and conversion rates may be useful for measuring the online effectiveness of digital media campaigns, but they fall short when the goal is understanding offline impacts. Data scientists are beginning to connect the dots between data systems to map out a customer’s movements throughout the d ...

To the download
Thumb original here ebook complete asset traceability

Sustainability in plain sight - How to gain visibility of your supply chain for a more sustainable (and profitable) business

To be more sustainable and stay competitive, businesses need to improve the way they transport products. But they can't hope to do this if they can't see what's happening in the supply chain.

Sustainability in business is no longer only about playing nice: it’s about survival. But this doesn’t just mean using responsibly sourced materials – it means transporting them in better ways. It’s time to transform your supply chain, and it all starts with visibility.

This guide is for any business looking to optimize its distribution network – so ...

To the download
Thumb original 02   white paper map data for safer adas to had solutions   vsi labs   23102019

Map Data for Safer ADAS to HAD Solutions

VSI provides research to companies that design or develop active safety or automated driving functions for passenger vehicles. VSI’s applied technical research pertains to the design and development of active safety or automated driving functions.

VSI Labs is one of the few AV researchers who maintains its own vehicles for purposes of better understanding the technical challenges associated with automated vehicle functions.

Many of the components that VSI researches are designed for use in active safety or low-level automation functions f ...

To the download