Four Steps To A Data Management Strategy In Light Of Big Data

Strategic Plan: The Data Management Playbook

Data is the lifeblood of your entire organization. it should enlighten every function of the business, including customer experience (cX), operations, marketing, sales, service, and nance. A data management (DM) strategy is critical. the goal should be clear: provide all business functions with quick and complete access to all of the data and analytics that they need, both now and in the future. But it’s easier said than done, and that’s where strategy comes in. This report provides a four-step process for enterprise architects to formulate a next-generation DM strategy that’s both visionary and pragmatic.

This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.