Factors that Contribute to a High Rank in Amazon Searches
Everybody wants to have good rankings in the search engine results. But there are many other avenues where you can sell your products apart from your own website. If you are on Amazon as well, you want your products to rank highly – the same way your site is on the first page of Google search results. Luckily, you can influence your Amazon ranking if you consider the following factors in your Amazon pages:
Amazon Backend Keywords
The backend keywords are “hidden” keywords that are used in the Amazon Seller Account’s backend. They alert Amazon’s algorithm that a particular product listing targets specific keywords on Amazon. For maximum benefits keep these points in mind:
- Do not repeat any keywords.
- Avoid quotation marks or commas – the algorithm won't read them.
- Do not use too many variants of the same keyword.
Your Product Descriptions
You should describe the product you are selling to your customers flawlessly. This is your best chance to be detailed and persuasive. Work hard to write a clear product description, and use a natural and convincing tone from a sales standpoint. Also, follow e-commerce landing page guidelines as they will resonate with your prospective clients beyond the power of SEO you will receive from your keywords.
Your Product Images
Studies have shown that products with high-quality images have a high conversion rate. This principle also applies to the Amazon products page. Furthermore, Amazon itself prefers bigger images as outlined in the Seller Central Product image rules and guidelines. Ensure that your pictures are 1,000 pixels or larger in width or height. The smallest your image should be 500 pixels on the longest side. This minimum requirement activates the zoom function on Amazon.
