Leveraging Intent Data to Increase Business's Profitability

Intent data is beneficial to marketing companies, such as e-commerce selling, in influencing their competitive edges in the business industry. When an enterprise collects its customer's behavioural information, they will be able to provide the client's needs, therefore, increasing the alliance between sellers and buyers. Besides, you can use the data to track and capture new customers, or retain the existing ones by delivering as to their expectations, including; product quality levels, interaction and responsiveness of services.

Topic and Context Intent Data 

To make significant marketing decisions, you need to identify both subject and contextual data of the individuals, browsing your website. The information encompasses, identifying a person anonymously, or through known 1st and 3rd party behavioural; browsers who have been determined by the IP address, or those who have filled a form of identification. These details, consequently, enables you to know your website's visitors individually, and their needs or interests. 

How can you leverage intent data to increase the revenues of your business? 

Personalising your website's anonymous visitors: Tracking the pages the individual browser can assist you in directing them to take a particular action. Also, it serves to encourage the browsers to fill an identification form. The method is mostly used to win new potential customers into the firm, hence increasing sales. However, after filling an identification form, the business can decide whether to connect with the individual or not. 

Prioritising inbound leads: Companies can improve their Lead Scoring Model, by using contextual data from their browsers. You can achieve this by quantifying the purpose of your website visitors, basing on their culmination of activities. For instance, when the accomplishments reach a threshold agreed upon by the marketing team, an alert is sent to sales group, to help such potential clients in their purchasing.