Whitepaper archive
Gaining Customer Value from the Internet of Things
Tata Communications Delivers More than Just Global Connectivity Beyond smartphones, our “everything connected world” is fostering a rising business opportunity for organizations globally. Industry-specific and cross-industry I...
B2B Advertising & Marketing Outlook
Today’s marketers no longer question whether programmatic technology is the right way to purchase digital advertising. Online campaigns—using display, mobile, video, content and other digital media—are now bought and sold almos...
Account-Based Marketing - The Art of the Start
Account-Based Marketing (ABM) offers many promises around customer growth and retention. While not a new concept, both data-driven marketing approaches and new marketing tools have given ABM a resurgence of late, making it a p...
Four Steps To A Data Management Strategy In Light Of Big Data
Strategic Plan: The Data Management Playbook Data is the lifeblood of your entire organization. it should enlighten every function of the business, including customer experience (cX), operations, marketing, sales, service, and...
Transforming Enterprise IT in the Digital World
Digital transformation is becoming pervasive, impacting businesses across regions and industries. Businesses are being reinvented. Digitally fit organizations need to revamp their IT platforms to enable innovation as business t...
The Architect’s Guide To CX: How to Build a Real-Time Customer Experience Platform
Great Customer Experiences Start with Great Data. Regular customer experience solutions just segment and stereotype their customers and perform in a sort of action-reaction, request response manner, rather than being instantly...
The Forrester Wave: Translytical Data Platforms, Q4 2017
The 12 Providers That Matter Most And How They Stack Up. Analytics at the speed of transactions has become an important agenda item for organizations. Translytical data platforms, an emerging technology, deliver faster access ...
The Safe Harbor Agreement
The European Court of Justice has ruled that the agreement established in 2000 between the EU and the USA, according to which personal data could be legally sent to the USA if the recipient company were party to the Safe Harbor...