Risk Of Inaction vs Return On Investment

Poor marketing strategies, convoluted analysis and campaign insights, and fragmented reporting have for, a long time now, been an easy scapegoat for low growth and sales across many organisations in different industries. The marketing function has suffered its fair share of the blame, while at the same time not receiving recognition when contributing to revenue.

In this paper, we outline useful points on how to tie together marketing and the data your department produces on a daily basis in order to create real value to the corporate strategy. Our aim is to enable you to increase marketing’s contribution, as well as prove it to your CEO, the executive board and the wider company.