Trends in Data and Analytics for Sales

Real-time, complete data is needed to remain competitive.

Facing changes like the rise of AI and shifts in how customers want to buy, 82% of sales professionals say they’re adapting to new ways of selling.

To adapt quickly, sales teams are turning to real-time data, something they agree is needed to answer customer demands and make decisions fast.

Equally important is data completeness. More than half (55%) of IT leaders note that accurate, complete, and unified data is key to successful generative AI use.