Trends in Data and Analytics for Sales
Real-time, complete data is needed to remain competitive.
Facing changes like the rise of AI and shifts in how customers want to buy, 82% of sales professionals say they’re adapting to new ways of selling.
To adapt quickly, sales teams are turning to real-time data, something they agree is needed to answer customer demands and make decisions fast.
Equally important is data completeness. More than half (55%) of IT leaders note that accurate, complete, and unified data is key to successful generative AI use.
Facing changes like the rise of AI and shifts in how customers want to buy, 82% of sales professionals say they’re adapting to new ways of selling.
To adapt quickly, sales teams are turning to real-time data, something they agree is needed to answer customer demands and make decisions fast.
Equally important is data completeness. More than half (55%) of IT leaders note that accurate, complete, and unified data is key to successful generative AI use.
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