Whitepaper-Archiv
Empowering the Data Driven Business with Modern Business Intelligence
Looker is Google for your business data. Just as Google organizes the world’s information, Looker organizes your business data and makes it easy for all your business users to get consistent, trusted answers from the freshest a...
Unified Data Cloud for Simplicity and Intelligence to Drive Better Business Outcomes
According to IDC market research, in the fourth quarter of 2021, 46% of data was already being processed in a public cloud and the percentage of companies with at least 80% of their data on the public cloud is expected to doubl...
Data and AI Trends Report
To identify the current data and AI trends, we partnered with IDC on multiple studies involving global organizations across industries. We then asked Google thought leaders to weigh in on the research and reveal what’s most imp...
Make Data Work for You
In an uncertain economy, driving profitability is the top priority for organizations globally. Leaders need insight into their businesses so they can act with confidence. There is no crystal ball, but you can position your comp...
Achieving a Unified Approach to Governed Business Intelligence and Self Service
Data-fueled decisions are critical to organizational success. As more data is created, collected, analyzed, and shared, organizations are rapidly morphing into “data-driven” entities that rely more heavily on quantifiable, veri...
The Economic Advantages of Google Cloud BigQuery versus Alternative Cloud-based EDW Solutions
As organizations look to modernize toward unified data cloud strategies and multi-cloud analytics strategies to extract timely actionable intelligence from their massive and ever-growing sea of data, it is important that they u...
Build an effective AI strategy: Overcome four common adoption challenges
Learn how to implement AI across your organization, speed up time to value, and innovate faster. See how Google Cloud customers have driven impactful business results with AI.
CRM-Evaluierung strategisch gestalten
5 Erfolgsfaktoren zur zukunftssicheren Auswahl Ihrer CRM-Lösung Wer sich mit der Einführung eines datenbasierten Customer Relationship Managements (CRM) beschäftigt – oder wer bestehende CRM-Ansätze auf ein neues Level heben m...
CRM Kampagnenmanagement
Fragt nicht nur Wie. Fragt Warum! Zum CRM-Kampagnenmanagement existieren längst zahlreiche Beiträge. Und sehr viele davon beschäftigen sich mit dem zugrundeliegenden Management-Cycle: Planen – Steuern – Analysieren – Optimier...
Kostbare Einblicke in die Welt des Kunden
Customer Insights in der CRM-Praxis Customer Insights sind der Treibstoff schlechthin, um individuell und relevant mit den Kunden in den Dialog treten zu können – und auf diese Weise durchgängig positive Kundenerlebnisse zu ge...