Bring People & Data Together to Make Great Marketing Happen

To drink in the full extent of the customer data that helps run Anheuser-Busch InBev—the global leader in beer—can be a heady experience. The company behind such prominent beer brands as Budweiser, Bud Light, Corona, Stella Artois, and Beck’s operates in over 50 countries and generates more than $54 billion USD in revenue annually.

These operations rely on more than a 1,000 different data sources and more than 70 million unique customer records— and the Treasure Data Enterprise Customer Data Platform (CDP) to manage it all.