Where CDP Fits In Your Tech Stack

Everyone knows the story of the elephant and the blind men, who each touched a different part of the elephant and reached different conclusions about what it was. What they lacked was a view of the whole. Customer Data Platforms (CDPs) are similarly confusing: people see different capabilities and come away without understanding how they fit together. Reducing this confusion requires starting with a big picture of which systems process customer data in an organization. Only once that’s in place can you understand where the CDP fits in.