Building Valuable Relationships in the AWS Cloud: Customer experience and why it matters

In the world of modern business, customer experience is becoming a major enabler of growth and competitive advantage. A massive 80% of businesses now see customer experience as a way to differentiate themselves from their competitors.

The reality that many businesses are now having to face is that having good products and services simply isn’t enough to ensure a sustainable future. Customers now expect a great experience in all areas of industry and commerce and businesses need to step up to meet these demands.

But having the right customer experience strategy in place is only part of the solution. For many businesses, implementing and successfully maintaining a customer experience programme is the hard part.