Remaining the hospitality sector with Multi-Dimensional use of space

The Student Hotel bills itself as a new kind of hospitality. Part student accommodation, meetings, co-working and event space, the business is pitched as being more than a hotel. It is a value proposition that has resonated with backers. The Student Hotel (TSH) now has 16 locations across Europe and new openings are planned.

The Student Hotel wants to rethink the hospitality sector. It aims to create flexible, multi-dimensional spaces that can cater to a range of customer segments, depending on the location, time of year or time of day. Its partnership with Aruba means the business can be agile, consistent and data-driven in the ways it addresses each location.