Data to decisions - A RULEBOOK TO UNLOCK THE POWER OF YOUR DATA

If any company still questioned the central importance of data to its future prospects, the last month has dispelled those doubts. As organizations have rapidly reshaped their operations in the face of COVID-19, the move to a distributed working model – which had been a gradual trend – has become an immediate reality for many.

CIOs have come to the fore as digital infrastructure has faced its most comprehensive stress-test, and the requirement for secure data transmission has come into even sharper focus. Above all, as the business impact of economic shutdowns around the world are being felt, CEOs are starting to ask: what does the data say? What is it showing us about changing customer demand, economic context and business efficiency? How much can it tell us about what to do next?