In Times Of Crisis, CFOs Help Turn Adversity Into Advantage

When 2020 started, no one could have anticipated how the world would change, including unprecedented shifts in the way we work. To gain a better understanding of the impact, Gartner surveyed enterprise CFOs and reported these three key findings:

Focus has shifted from growth, efficiency, and partnerships to business continuity.

Increasing cash positions, reducing functional costs, and enabling remote work have become top priorities.

Finance leaders are uncertain about what to do next.

While the crisis has created unprecedented challenges and uncertainty, it also presents an opportunity to pause, reassess, and develop strategies to help the organization not only survive, but become more resilient against future uncertain conditions.

Each business must take a unique path that goes beyond simple recovery to instead drive reinvention. But whichever path makes the most sense for your business, technology can – and must – play a pivotal role

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