The Power of Global Mobile Customer Engagement in Retail Services

Mobile communications technology is influencing fundamental changes in the way that many retail organisations operate. The adoption of mobile technology as an integral part of the retail business model and is fundamental for the survival of many retail organisations. In recent years the introduction of a range of multi-featured Smartphone and Tablet devices, together with an increase in mobile usage by shoppers, makes the lack of a mobile strategy a significant risk for retailers.

Retailers who are actively embracing the use of mobile technology can gain a significant competitive advantage over the coming years. According to research conducted by analyst house Ovum, in their ICT Enterprise Insights 2018/19 – ICT Drivers and Technology survey, retail customers want to be able to navigate the numerous retail channels they engage with, connect with brands from any device, and have a seamless experience, whether they shop online or in physical stores.