How to Align Your Insurance Processes with a Business Strategy

Are your business processes generating efficiency and business value for your insurance organization? According to the 2024 State of Process Orchestration Report, 91% of companies have seen increased business growth due to process automation within the last year. In addition, 95% say automation has helped achieve operational efficiency, and 93% say automation has helped improve customer experiences.

The key to achieving these successes is to think beyond project based automation work toward strategic, scaled adoption of process orchestration. Many teams make the mistake of focusing on distinct projects and point solutions for automation, to the detriment of a holistic approach.

For example, you might automate a part of your insurance claims process with a point solution, but may not get the desired customer experience outcome if your end-to-end claims process is not fully orchestrated. Orchestration includes seamless integration of all of the endpoints in your automated process — think people, systems, and devices.

A holistic approach includes:

▪ Aligning stakeholders on a strategy: Which automated processes are the most valuable to the organization’s business priorities? Can you effectively prioritize the highest value return use cases?

▪ Measuring success: Are you choosing both the right process metrics and business KPIs to measure?

▪ Continuous improvement: Do you have a way to leverage these metrics to optimize your processes, or continuously improve them over time?

This guide will help you answer these questions and more, advancing your process orchestration maturity. While many industries share the same challenges, we’ll take an insurance-focused view of how to align your processes with a business strategy. But first, let’s look at some steps organizations can take at a high level to achieve alignment.