Petco’s Spotted sampling program drives 48% revenue increase on sampled products

Since 2005, Petco’s dedication to supporting the overall health and wellness of pets has been supported by a suite of Bazaarvoice solutions, including Ratings & Reviews and Questions & Answers. These services have allowed pet parents to learn about Petco’s products and how they fit each pets’ unique needs. They’ve also helped the pet health and wellness company increase conversions and customer loyalty.

Recently, Petco set out to further increase awareness of, and SEO traffic and conversions for its owned Wholehearted and Reddy brands, leveraging user-generated content (UGC). These products weren’t generating the number of reviews Petco aspired to, so the pet giant activated its Bazaarvoice team to develop the new Spotted Sampling Program to generate UGC that inspires confidence, drives discovery, engages shoppers, and increases conversions