Understanding the European Affluent Consumer - an insight-packed Visa whitepaper

Visa’s study conducted on the Affluent consumer segment in a number of European markets uncovered critical insight you can tap into when downloading our whitepaper. Topics include:

• A deeper understanding of Affluents’ payment behaviours and decision journeys.


• An understanding of how Affluents across Europe use banking products and services, focusing on usage patterns, attitudes, and expectations, and more

Methodology and sample details:

This paper references combined data from 8 countries (UK, France, Italy, Germany, Poland, Switzerland, Turkey and Czechia). Results are not weighted to the relative population sizes of each market nor to represent an equal distribution across markets. On behalf of Visa, Ipsos carried out one-to-one qualitative interviews, via telephone and Microsoft Teams, with a sample of 160 Affluents across 8 markets. Our quantitative research was conducted via a fully online survey of 750-1116 people per market.