5 Tipps for your business plan

A good business plan should help you plan and to better stay motivated and to align your expectations with the market realities. In essence, it serves as a roadmap for your business and its vision. Here are 5 tips on how to write a successful business plan;

1. Keep it brief

Your business plan should highlight the primary objectives of your business that interest the reader. The main aim is to create sufficient interest to the reader or a potential investor. 

2. Don’t oversell your business

Many entrepreneurs fall into the trap of overselling their business, which makes them appear desperate. Focus on value addition, that is, how your business is likely to make a difference.

3. Focus on the audience

Business plans are written for specific target audiences. A good business plan should address its target audience from the executive summary to the end. For example, if you are seeking funding, your business plan should show that you have a plan to generate money and repay your financiers. 

4. Do a market analysis before writing

It is prudent to understand the market you are entering into to come up with an excellent business plan. For example, find out who your competitors are and analyse their market influence and their areas of operation. This will enable you to leverage on niches they haven’t capitalized on. 

5. Write a good company description

This is the first point of contact between you and potential readers. In essence, it spells out your vision and your reason for existence as a business. As such, aim to arouse interest and impress. Your description should create confidence and inspire people to do business with you. 

Writing a successful business plan is the first step towards building a successful venture. With a good business plan, you can plan, procure funding more efficiently and retain your customers.