Whitepaper archive

Today’s marketers no longer question whether programmatic technology is the right way to purchase digital advertising. Online campaigns—using display, mobile, video, content and other digital media—are now bought and sold almos...

Account-Based Marketing (ABM) offers many promises around customer growth and retention. While not a new concept, both data-driven marketing approaches and new marketing tools have given ABM a resurgence of late, making it a p...

Avanade believes successful business leaders are transforming to an Intelligent Enterprise. They are doing this firstly by integrating new technologies to create a digital ready estate. Within the digital estate, there is a fou...

The cyberthreat landscape has never been more complex and fast moving. This means any new technology that can be used in the fight against cybercrime can bring real value to the security operations centre (SOC). Given how orga...

The purpose of this white paper is to show you how you can successfully build a SOC, even with limited resources. The paper first explains the basics of the Cyber Attack Lifecycle and the need to address it through the Threat L...

One of the most common problems for enterprise security teams is how to respond effectively to the sheer volume of alarms they face every day. With so much noise, it can be hard for personnel to filter out false positives and f...

In recent years, ransomware has grown very quickly from relative obscurity to become one of the greatest cybersecurity risks facing organisations today. Ransomware is not a new type of threat: it’s been around in its current fo...

When it comes to detecting and responding to threats, many organisations focus their efforts on potential breaches from external sources. The truth is, an organisation’s largest security threat often lies within its own network...

88% of global C-level executives and IT decision makers believe companies incorporate AI because it’s trendy, but most don’t actually know how to use it. It may not always be obvious that data sets the foundation for AI, but it...