Whitepaper archive
VMware Horizon: Leveraging the Hybrid Cloud to Unlock Key Use Cases
Organizations are leveraging the cloud due to its flexibility and means to accelerate the delivery of services. Having the right solutions in place, especially cloud-based ones, becomes even more important to ensure IT organiza...
IDC MarketScape: Worldwide Virtual Client Computing 2019-2020
VMware has been named a Leader in the IDC MarketScape: Worldwide Unified Endpoint Management (UEM) Software 2021 Vendor Assessment. Download an excerpt of the report (January 2021, IDC #US46957820) to see why we believe VMware ...
Transform Your Legacy Desktop Virtualization Environment with VMware Horizon
Today’s desktop virtualization landscape has changed. A distributed workforce has emerged, redefining the workplace and placing higher priority on VDI solutions to ensure business continuity and employee productivity in this ne...
Three Key Reasons to Leave Your Legacy Citrix Environment Behind
Move beyond legacy with VMware’s modern platform, built for simplicity and speed. See how VMware helps forward thinking organizations prepare for the future of work. Download the ebook to understand how VMware is uniquely pos...
Erase, Reuse, Repeat: How to Make End-of-Life Data Sanitization Simple, Secure, and Sustainable.
Around 50 million metric tons (50 billion kg) of e-waste is generated globally every year. To put that into perspective, that’s the same weight as all commercial aircraft ever built. Millions of these devices are perfectly usab...
Treasure Data CDP at Subaru
It’s easy for buyers to love a new car—there’s that smell, the shine, the sounds, the power and perfection. But further down the road, when the newness wears off and the payments kick in, will they still love the ride? A whole ...
CDP vs DMP: What’s the Difference?
A CDP makes integration of 1st party data easier for DMPs to improve ad targeting, and a DMP enriches CDP data for smarter customer communication. DMPs primarily focus on 3rd party data, whereas Customer Data Platforms (also ca...
How CPG Giant Lion Corp. Uses CDP to Detect Shifting Consumer ‘Unspoken Needs’
Until recently, the theory has been that consumer goods are mass-market items, mass produced with mass advertising to gain recognition, and then sold in large quantities at touchpoints such as retail outlets and supermarkets. H...
Powering Privacy Compliance with a Customer Data Platform
For marketers, privacy has been the pebble and customer experience is the mountain. New privacy rules have triggered changes that are cascading across the landscape of advertising and customer relationships. But while the dust ...
6 Steps to Ensure CDP RFP Success
There are six key stages to ensuring your RFP runs as smoothly as possible. We want to ensure your process results in providing the utmost impact for your business, with a Customer Data Platform (CDP) that will cover all your i...