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Product sampling is key to acquiring the user-generated content you need to fuel your shopper’s journey and impact the full customer funnel. But it can be tricky to get right. Without proper planning and support, marketing team...

In the past, product launches relied on in-store activations. Now, virtual displays and digital content are crucial for success. Brands must create seamless experiences across online and offline channels. The key to any produc...

Convincing shoppers to buy when the economy is shaky is harder than in times of boom. Your best bet is to double down on your core hero products. These products are the ones your customers love and why your brand exists. But ev...

In the Pfeiffer Report Adobe Generative AI: Redefining Productivity in Creative Imaging, discover the quantifiable creative productivity improvements achieved when using Adobe Firefly in creative workflows, including in Adobe P...

In the Pfeiffer Report Adobe Generative AI: Redefining Productivity in Creative Imaging, discover the quantifiable creative productivity improvements achieved when using Adobe Firefly in creative workflows, including in Adobe P...

In the Pfeiffer Report Adobe Generative AI: Redefining Productivity in Creative Imaging, discover the quantifiable creative productivity improvements achieved when using Adobe Firefly in creative workflows, including in Adobe P...

Meet Emmy award-winning title designer and creative director Karin Fong, a founding member of the visual storytelling studio Imaginary Forces. Among her best-known works are the iconic title sequences for Boardwalk Empire, Sout...

Companies we all know are leveraging artificial intelligence (AI) and machine learning (ML) to pull more value from information generated in different LOBs across their organisations. Amazon helps consumers shop easier and smar...

Let’s be honest: most organisations still have some distance to go on their digital transformation journey. “Business as usual” can be a significant roadblock to your success in the evaluation and reconfiguration of everyday bu...