Whitepaper-archief
Using CDP Beyond Marketing to Create a Seamless Customer Journey
Today’s customer journey is fragmented across multiple touch-points including apps, websites, in-store visits, emails, text messages, in-product notifications, social posts and support, making customer-centricity harder than ev...
CDP for CPG, Retail and Finserv - What are the Use Cases?
Treasure Data helps customer facing teams across many industries such as CPG, Retail, and FinServ to discover buying signals and unify individual profiles flexibly for unique, personalised customer experiences. We do this by tr...
The 3D Trends Report 2022
The design world is an increasingly physical place. Where objects were once drawn they now flow, bounce and burst. Edges that used to be flat now have crunch, squidge and sheen. As the gap between the real and the virtual gro...
Retailers' Guide to Navigating Through Continuous Disruption in 2021
How to Thrive in an Ever-Changing Retail Environment. Acxiom and Treasure Data invite you to a discussion with our retail experts. Michele Fitzpatrick, Retail Customer Experience Consultant at Acxiom, and David McCarty, CPG ex...
Customer Data Platforms: 5 Things That Make a CDP Great
CDPs are popular for everything from omnichannel personalization to predictive analytics and new customer acquisition. But a great CDP has these 5 features.
Treasure Talks: The Value of Customer Data Platforms
Consumers are generating massive amounts of digital data which result in complex customer journeys. In this video Kaz Ohta, CTO of Treasure Data explains how this trend is changing the way marketers build online and offline exp...
Preparing for a Future Without Third-Party Cookies & IDFA: What advertisers are doing to navigate the uncertain digital advertising future with success
How customer data is accelerating success for CDP-using OEMs and auto dealers. Advertisers are no strangers to the pressure of privacy regulation and the significant updates major partners are making in the name of privacy. At...
The State of CDPs: Data Unification, Activation & Compliance
In the last two years, Customer Data Platforms (CDPs) are increasingly a hot topic in enterprise C-suites and in the top leadership ranks of corporate marketing departments. Enterprise leaders are intently eying CDPs as critica...
Loyalty, Redefined: 5 KEY ACTIONS FOR REFINING, AND OPTIMIZING, CUSTOMER ACQUISITION AND RETENTION
Today’s consumers have evolved the shopping experience far beyond products and transactions. Now more than ever, their loyalty to retailers is up for grabs. Marketers seeking to break through the noise in today’s retail environ...
AB InBev Brings People & Data Together to Make Great Marketing Happen
When global beverage giant AB InBev first started its digital transformation, the company’s goals were threefold: manage and administer its worldwide data assets securely and in compliance with all applicable laws, break down s...