Transition to Subscription

For years, companies and consumers alike have embraced subscription‐based models. The message has been clear: why own when you can rent? This model has pervaded enterprise and consumer applications, driving software‐as‐a‐service to ever greater heights.

Research shows that companies are flocking to subscription‐based models for their computing needs. A McKinsey study, Myth Busters, found that 82% of buyers prefer subscriptions over perpetual licenses.

The as‐a‐service model evolved in the cloud, with service providers offering virtual servers and containers for enterprise users based usage. Now, subscription models are coming to other areas of enterprise infrastructure, changing how companies procure their networks and the functions that run on them.