Why CDP, What is a CDP and How to Choose a CDP

A constant amount of data sources and new data privacy rules have reversed the dynamics of customer data. However, customer expectations are at an all-time high for having 1-1 personalised experiences in the moment they need it. Instead of collecting data without consent, brands must earn the trust in order to gain access to customers' personal data. Yet these experiences are often out of a marketer’s control. Instead, they are delivered by other departments, including product development, sales, support, and service.
Find out how sharing data across your organisation can improve your customers’ experiences and your bottom line.

This webinar explores:
- What is a CDP and how does it connect your organisation in a customer-centric approach
- Next steps to prepare for the privacy-centric future
- Choosing the right CDP for your business