The CPG Guide to Accelerating Digital Transformation: How CPGs are finally getting the consumer data they need for DTC marketing

If you’re in the consumer packaged goods (CPG) business, you might have seen the timeline for your five-year digital transformation plan become a five-month plan. Repeated COVID-related disruptions in consumer buying patterns, supply chains, and labor force has turned the entire industry on its head. While digital transformation is never a cakewalk, the intensity of the process might have led your organization to overlook one of its biggest benefits: You can finally get the customer data you need for better ad targeting, personalized consumer experiences (CX), and new insights into consumer behavior and new markets.

“We’ve been seeing increasing importance and demand from CPG companies to be able to leverage customer data to improve their marketing activities,” The Boston Consulting Group’s Partner and Director of Personalization and Digital Marketing Stefano Fanfarillo told marketers during a webinar.