Rugged Confusion: Advice for buyers of rugged mobile computing devices

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This independent research, conducted by Opinion Matters and commissioned by Panasonic, shows that the language being used by manufacturers of business and consumer devices is confusing the marketplace. Extreme terms to describe devices are being thrown around like confetti in a bid to convince buyers of the durability and suitability of a device – whether for the business professional, outside worker or consumer. Is it any wonder that the research shows buyers are confused?

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Provider: Panasonic Computer Product Solutions   |   Size: 5.09 MB   |   Language: English
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